Donnerstag, 14. Januar 2010

UPDATE (2) : - Abt.: Kundenverarsche - MARVEL tauscht "unverkaufte DC-Hefte" gegen "seltene SIEGE Variant Editionen"

und DCs Gott des Bösen "Darkseid" kommentiert das Ganze...

(Noch-) Marktführer (zumindest in den USA) "Marvel Comics" (seit Jahresbeginn eine Abteilung der Walt Disney Company) "erfreut" Comic Book -Händler weltweit mit diesem reizenden Angebot... (es folgt der komplette ungekürzte Pressetext):

Official Press Release

In an effort to provide assistance to comic retailers in 2010, Marvel is offering retailers an opportunity to turn unsold comics into an extremely rare Siege #3 Deadpool Variant!

Retailers – for every 50 stripped covers of the following comics sent to Marvel, you will qualify to receive one FREE Siege #3 Deadpool Variant. The 50 stripped covers can be any combination of the comics listed below and all submissions need to be received at the Marvel office at the address below by Tuesday 2/16/2010. Also included with the stripped covers must be your store contact information including Diamond Account # and email address.

Stripped Covers To Be Sent:

Adventure Comics #4, DC
Booster Gold #26, DC
Doom Patrol #4, DC
Justice League Of America #39, DC
Outsiders #24, DC
R.E.B.E.L.S #10, DC

Address To Send Submission:
James Nausedas
Marvel Entertainment, LLC417 Fifth Avenue, 10th FloorNew York, NY 10016

Information To Be Included With Submission:
Store Name
Store Address
Contact Person
Email Address
Phone Number
Diamond Account #
List of stripped covers being returned and their quantities

All the directions above must be adhered to in order to receive the free Siege #3 Deadpool Variants and the submissions must be received by Tuesday 2/16/2010 in order to qualify.

Please note that this is not a Diamond-affiliated promotion and Diamond should not be contacted. Retailers will be contacted via email once Marvel receives the submissions. Retailer with further questions should contact

* * * *

Wer wissen möchte, wie "begeistert" Fans und Retailers auf diese "großzügige Promo-Aktion" von Marvel/Disney reagieren sollte sich mal in den diversen Messageboards der US-Comic-News- Sites umschauen (z.B. auf CBR! oder hier auf Publisher's Weekly The Beat!)

Die DC -Hefte (bzw. Cover der Hefte) die man als Händler direkt an Marvel einzusenden hat stammen übrigens alle aus der super-erfolgreichen "Blackest Night"-Promo Ring Aktion!

Meine Meinung: Anstatt auf Kosten der (erfolgreichen) Konkurrenz solche PR-Aktionen zu veranstalten (und das Ganze den gebeutelten Kunden noch als "Service" anzupreisen) wäre Marvel besser beraten die auf $ 4 Coverpreis hochgeschraubten Verkaufspreise wieder auf ein gehaltvolles Niveau abzusenken (wie's z.B. DC z. Zt. erfolgreich tut!).

Die "Blackest Night" Promo-Ringe,
die an die Bestellung der entsprechenden
DC-Heft-Titel gekoppelt war.

UPDATE: US-Retailer Website berichtet nun auch über das "Tausch-Angebot" von Marvel. "THE BIG TWO - IT'S ON! In a move sure to fire up the never-ending war between the big two comic publishers, ..."

Die Experten dort warten jetzt (genauso wie viele Comic Book Retailers) auf die entsprechende Antwort von DC.

Marvel behauptet übrigens nach wie vor, dieses "Tausch"-Geschäft diene nur dem Zwecke der "Marktforschung"... und man wolle die Händler "finanziell entlasten".
("Finanziell entlasten"? Wie wär's wenn Marvel seine EIGENEN unverkauften Heft-Titel im "Tausch" zurücknehmen würde. Z.B. die Stapel unverkaufter "Dark Reign" Oneshots und -Specials?! ...oder ganz aktuell den fehlgedruckten "SIEGE" # 1 !?!?)

UPDATE ( 2 ) :
einige Kommentare (Auswahl) zu Marvels neuen "Coup":
Jimmy Palmiotti ("Jonah Hex", "Power Girl", "Daredevil"): " Once again to the outside world, and other publishers outside comics, we look like nutjobs. What a waste of time and energy. "

...ein (ungenannter) Fan: "Doesn’t seem like a leadership strategy designed to grow the industry or help retailers. DC’s ring promo was fun, upbeat and fresh. This feels like just the opposite. "

KJ Styles (Comic Book Retailer): I find this to be a completely classless move, by a completely classless company; one that is certainly to become even more classless when the talking heads over at Disney take over.

As a retailer, I find this to be borderline offensive. DC has proven time and time again to be extremely retailer friendly while the morons over at Marvel do nothing but over hype their product and rarely, if ever deliver. I don't even have 50 copies of these books left in my shop and even if I did I wouldn't trade a sack of cow manure for a Siege Deadpool Variant. I didn't think you could make SIEGE suck twice, but adding Deadpool to it... well thank you Marvel for paving the way in the field of making bad comics even worse.

Perhaps giving me an opportunity to trade copies of Siege #1 in for a Deadpool variant might be something I'd be interested in, considering that book tanked and I have a ton of them sitting here collecting dust. Or maybe one of the what seems like a thousand Dark Reign books I have sitting on my shelves.

Once again, great job by Marvel. Maybe they should worry about the price point and quality of their own books instead of trying to get into a pissing contest with DC, who at least attempts to get it."