Im Gegensatz zu DC, wird es bei Marvel keinen "kompletten Neustart" der Serien geben (Marvel startet seine Serien schließlich schon seit Jahren separat voneinander regelmäßig neu, oder verpaßt den Serien neue Titel), auch keine zeitgleiche Veröffentlichung der Stories online, oder gar eine Absenkung der Cover-Preise auf $ 3 pro (Standard 36-Seiten)- Heft (wie bei DC). Ebenso auch keine Werbekampagne in TV, Internet, Print etc....
Die meißten Marvels kosten auch weiterhin $4 je 36Seiten-Heft (vermutlich um den bedürftigen Disney-Konzern gütlich zu stimmen).
Von MARVELs "Initiative" profitieren in erster Linie Comic-Shops, speziell Shops die neu- eröffnen. Ob der geneigte Fan und -Sammler der die wundersamen Comics schließlich KAUFT von Marvels Initiative Vorteile jedweder Art haben wird? Ich bin gespannt.
Abb. (2) c) 2011 WDC / Marvel
Hier der offizielle Presse-Text von MARVEL an die Comic-Shops:
"...Marvel is proud to announce the New Stores initiative, an unparalleled support program for retailers opening new “brick and mortar” comic book shops worldwide. To qualify for the benefits of Support Your Stores initiative, retailers need only contact their Diamond representative to ask for inclusion in this program. The benefits include, but are not limited to:
• A six-month 53% Discount · Marvel’s new inclusion in the ongoing Diamond “stocked to the Max” program, following the same Diamond rules with onetime Stocking discount of 59% on all in stock items!
• FREE copies of nearly two-dozen of Marvel’s top-selling collections featuring the world’s most popular super heroes
• FREE recent variant covers
• Unprecedented discounts on Marvel product for the first six months of membership in this program
• Exclusive sales calls from Marvel and Diamond staff
• FREE access to first looks on the Marvel Retailer Resource Center
• FREE access to Marvel Digital Comics Unlimited
• Promotion via Marvel.Com and Marvel’s social media networks
• Extensive promotional material to create greater consumer awareness of Marvel product
• And more!
Our retail partners in the Direct Market are the lifeblood of the comic industry and we’re committed to helping new retailers open across the world,” said David Gabriel, Marvel SVP of Sales. “We want to make it easier for new stores to launch successfully and with the New Stores program we’re arming new retailers with everything we can to help them enter this exciting world.
Marvel provides current retailers with a tremendous amount of promotional posters, samplers, sneak peeks, free books, special sales and incentives, and much more—and now we’re applying that successful strategy to helping new retailers promote our medium to even more fans...”
...Marvel urges retailers to check the Marvel Mailer and Diamond Daily for more information on the New Stores initiative. Note for current retailers in good standing who are contemplating opening additional locations, this package also applies..."
